OUR MISSION IS TO END WATER POLLUTION

Founded in 2015, PureBlue is a 501(c)(3) tax-exempt charity with a mission to end water pollution. We do this by expanding and equipping the community of businesses, governments, and property owners committed to wise water practices.

We will support this community of water protectors with solutions, knowledge, relationships, and inspiration.

Although our initial focus has been in the Puget Sound and Pacific Northwest, PureBlue is location-agnostic and supports this community of water protectors with solutions, knowledge, relationships, and inspiration.

PureBlue identifies polluted hotspots with the greatest impact to fish and wildlife using real water quality data.  Determine who is polluting toxic heavy metals, petroleum, and chemicals into the watershed.  Prioritize the need.  And offer best management practices and innovative technologies to capture, slow, reduce, and reuse stormwater, wastewater—all water.

PureBlue facilitates projects; supports the water manager or property owner to improve their water management practices by connecting them to BMPs, technologies, solutions teams, and allies.  We share results of projects by communicating to more water managers, property owners, solution providers, funders, allies, and volunteers.

Our Model

1) PureBlue identifies polluted hotspots with the greatest impact to fish and wildlife using real water quality data. Determine who is polluting toxic heavy metals, nutrients (nitrogen and phosphorus), petroleum, and chemicals into the watershed. Prioritize the need. We Identify, map, and prioritize water pollution and water quality data by region, city, and site. We have developed techniques to obtain and decipher public ecological and water quality data.  Many states require their industrial stormwater permittees, agricultural farm permittees, and other permit holders required by state regulation to sample their waters, send them to a laboratory, wait 2-4 weeks for results, and submit that data to the state regulatory (e.g. state Departments of Ecology, Environmental Quality, Natural Resources, and Environmental Protection). Accessing this data has been straightforward.  Interpreting the data in meaningful ways is not simple; it requires data processing, conversion, and analysis. Once it is in a usable form, we can automate the data conversion process and apply it to a whole zip code, city, county, or state.  We believe this can be done for most or all 50 states.  Then once the dataset is manipulatable, we can rank-order the sites/addresses with the greatest concentrations and volumes of the primary pollutants of concern for each region and polluter group.

2) Conduct outreach and communications to engage with  specific polluter group entities and conduct technical and operational needs assessments.  If the entity does not have clear benchmarks about their current water pollution runoff and footprint, and/or does not have clean water goals, support the organization in adopting clean water goals and ensuring they are feasible for the organization.  If they are not, then customize the goals to be relevant and achievable by the organization and site.

3) PureBlue searches the world for best management practices (BMPs) and innovative technologies to capture, slow, reduce, and reuse stormwater, wastewater—all water.

4) PureBlue, and its expert network,determine the most relevant strategies for the target pollutants and regional- or site-specific realities.

5) PureBlue facilitates pollution resolution. Support the water manager or property owner to improve their water management practices by connecting them to BMPs, technologies, solutions teams, experts, consultants, engineering firms, funders, or other allies. Donors (or in some cases investors) are provided quarterly summaries of the top priority pollution hotspots requiring project action, the possible solutions, and when available, a timeline and cost estimate for implementing the clean water project. 

6) PureBlue shares results of projects by educating and communicating to more water managers, property owners, solution providers, funders, allies, funders, and volunteers.  Communication outlets include  far-reaching online webinars, web articles, blog posts, email, and social media posts.

7) PureBlue educates and trains volunteers in marketable skills and functions directly supportive to the mission and their interests.  These roles include online research, art and creative, communications, community building, and fundraising.  We are developing curriculum, a scalable digital learning management system (LMS), and volunteer cohort community program/process.

2815 Elliott Ave STE 100, Seattle WA 98121  |  info@pureblue.org | +1 206.395.3000
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