Humanity’s water pollution is killing fish, wildlife, and ecosystems

A drain discharging polluted water into a river.
A drain discharging polluted water into a river.

PureBlue is launching an initiative to end water pollution

This initiative, ultimately global in scope, will initially be implemented through regional and local strategies to systematically identify, prioritize, and resolve toxic water pollution in targeted locations and applicable polluter groups.


We are seeking donors and implementation partners across the full spectrum of geographic parameters and polluter groups, which include industrial manufacturers, dairy farms, aquaculture farms, ports, food and beverage processors, commercial and industrial facilities, and households.

Discover PureBlue’s mission, initiatives, and learn more so we can continue solving water pollution together!

Old water management practices have become unsustainable…

Our vehicles, homes, farms, businesses, and industries generate runoff and effluent containing toxic heavy metals, oils, sewage, nutrients, and chemicals. This is a growing threat to fish, wildlife, ecosystems, and people in most industrialized regions worldwide. These pollutants seep into precious water sources, soils that grow our food, and habitats that nourish animals.

We are launching a survey that will help us focus our water conservation efforts, supporting water sustainability projects. Giving 5 minutes of your time to fill out our Clean Water Survey, will keep you connected with PureBlue and our initiatives.

A photo of leaves and petrochemical pollution
A photo of leaves and petrochemical pollution
A lake polluted by zinc, copper, and heavy metals
A lake polluted by zinc, copper, and heavy metals
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